圣伯纳户外用品有限公司简介

 一、品牌介绍

中文名     圣伯纳

外文名     St. Bonalt

产品范围   滑雪衣裤、冲锋衣裤、速干衣裤、皮肤风衣、

品牌概念   专业亲子户外生活

创始人     黄国钦

所属公司   上海圣伯纳户外用品有限公司

创立时间   2014年

圣伯纳（St. Bonalt）得名自瑞士圣伯纳犬－是瑞士国犬也是有众多传奇故事的雪地救难犬和山地救援犬，是集开发、生产、行销为一体的户外服饰品牌。

圣伯纳戶外延续传奇的救难犬精神，注入科技、功能及时尚元素，与圣伯纳犬忠诚守护信念相融合，让穿上圣伯纳服饰的你我，如同带着圣伯纳犬在身边，随时感受到温暖、安心与守护！

二、品牌故事 

中世纪的阿尔卑斯山终年积雪深达三十米，一年中有九个月温度在零下二十二度。为了修筑山道，一位名叫伯纳的修士毅然上山负起艰难的任务，和几位修士在山上建筑了修道院及收容旅人的客栈。因此帮助了无数被困在雪中的旅人。这位神父在后来被教廷尊奉为圣人伯纳。

当时村庄里的一群红毛狗, 一身红白相间的毛发, 厚密的可以御寒, 有极敏锐的嗅觉, 宽大肩厚的体型, 足以在深雪当中辟出一条路来。因此修道院的修士们开始训练这些红毛狗做协助向导及救援的工作。

伯纳修士过世后，为了纪念伯纳修士，这些大毛狗被统称为圣伯纳犬。十九世纪时，圣伯纳犬被运到世界各地，从此告别了雪乡，被局限在人类的环境中。但是牠们的记忆深处，那种守护人类的天性，却未被遗忘。

圣伯纳延续这份忠诚可靠的救难犬精神，注入科技、功能及时尚元素，与圣伯纳犬的忠诚守护信念相融合，让穿上圣伯纳服饰的你我，如同带着圣伯纳犬在身边，随时感受到温暖、安心与守护！

三、品牌定位

专业亲子户外生活解决方案提供商 圣伯纳以亲子户外为主、儿童户外为辅，满足3至14岁孩子及亲子户外出行的各项所需。

四、品牌愿景

圣伯纳专注在亲子户外生活品类上，倡导亲子体验户外活动，感受户外生活方式，提供除了家庭和学校的知识智力教育外，另一种来自户外大自然的心灵成长体验。正是因为这种专注驱使着圣伯纳更加明确自有品牌的愿景 – 成为中国专业亲子户外生活标志品牌。

五、品牌使命

圣伯纳以守护父母爱心期待，陪伴孩子快乐成长，引领世界未来希望为使命，致力打造一个专业亲子户外生活品牌，满足亲子对美好户外生活的向往。

六、品牌个性

爱心守护、贴心陪伴、寓教于乐、快乐成长

七、产品定位

以专业亲子户外服饰为主、户外鞋类及配件为辅。产品含概安全、舒适、功能、时尚四大特性。

St. Bonalt 圣伯纳 秉持以“守护身心灵健康成长”的经营理念，引进国外知名设计资源，执行以忠于客户价值为主的商品企划。拥有防水透气、热封热贴、吸湿快乾、功能设计等多项专利技术，致力为亲子打造安全、舒适、功能、时尚的户外机能服飾。提供专业亲子户外產品和各项亲子活动服務，是为亲子体验美好戶外生活的全方位解決方案提供商.

一、Brand Introduce

Brand Name       St. Bonalt

Product Range     Ski jacket/pants、Outdoor clothing.

Product concept   Professional parent-child outdoor lifestyle

Funder            David Huang

Company          Shanghai St. Bonalt Outdoor Products Co., Ltd.

Establishment Time   2014

“St. Bonalt” named from the Swiss Saint Bernard dog, it is a Swiss National Dog and also a snow rescue dog and mountain rescue dog with many legends. It is an outdoor clothing brand integrating development, production and marketing.

“St. Bonalt” continues the legendary spirit of dog rescue, infuses technology, function and fashion elements, and integrates with the faith of Saint Bernard’s loyalty and protection, so that you and I wearing Saint Bonalt’s clothing can feel warmth, peace and protection at any time just like you and Saint Bernard dog at your side!

二、Brand Story

In the medieval Alps, snow accumulated at a depth of 30 meters all year round with an average temperature of minus 22 degrees nine months out of the year. In this formidable terrain, there was a monk named Bernard who resolved to build a pathway through the mountains. He and several monks then took up the arduous task of building monasteries and inns for travelers. Thus what he did helped many travelers trapped in the snow and afterwards, the priest was honored as Saint Bernard by the Holy See.

During this period of time, there were a group of dogs in the village with red and white fur; with a thick and dense coat that helped keep them warm in the bitter cold. These dogs had an acute sense of smell and their broad build and strong shoulders were enough to open up pathways in the deep snow. Therefore, the monks of the monastery began training these red-haired dogs to be a guide for assisting people and doing rescue work.

After Bernard’s death, these red-haired dogs were collectively referred to as “St. Bernard” dogs in order to commemorate Bernard. In the nineteenth century, St. Bernard dogs were shipped to all over the world. Since then, they have said goodbye to that town of snow; which was confined from the human environment. But in their deep memories, they have never forgotten their natural instincts of protecting humanity.

St. Bonalt outdoors carries on the loyal and reliable spirit of these rescue dogs. We inject the elements of technology, function, and fashion into our clothes and merge them with the St. Bernard breed’s sense of faith, loyalty, and guardianship. Let’s put on St. Bonalt, and like the St. Bernard dogs that follow by your side, feel warmth, ease, and guardianship!

三、Brand Positioning

St. Bonalt, a professional parent-child outdoor lifestyle solution provider, mainly focuses on parent-child outdoor, supplemented by children’s outdoor, to meet the needs of children aged 3 to 14 and their outdoor life.

四、Brand Vision

St. Bonalt focuses on the category of parent-child outdoor life, advocates that parent-child experience outdoor activities, experience outdoor life style, and provide another spiritual growth experience from outdoor nature in addition to the knowledge and intelligence education of family and school. It is this kind of focus that drives St. Bonalt to define her vision of becoming a professional parent-child outdoor lifestyle brand in China.

五、Brand mission

St. Bonalt is committed to building a professional brand of outdoor life for parents and children to meet their yearning for a better outdoor life with the mission of protecting their parents' love expectation, accompanying their children's happy growth and leading the world's future hope.

六、Brand personality

Loving care, caring company, teaching for fun and happy growth

七、Product positioning

Mainly professional parent-child outdoor clothing, supplemented by outdoor footwear and accessories. The product includes four features of safety, comfort, function and fashion.

St. Bonalt adheres to the business philosophy of "protecting the healthy growth of the body and mind", introduces well-known foreign design resources, and carries out commodity planning based on loyalty to customer value. We have many patent technologies, such as waterproof and breathable, heat sealing, moisture absorption and quick drying, functional design, etc., and are committed to creating safe, comfortable, functional and fashionable outdoor functional clothing for parents and children. It provides professional outdoor products and various activities for parents and children, and is a comprehensive solution provider for parents and children to experience a better outdoor lifestyle.