边城体育成立于2002年，总部位于江苏南京。公司通过品牌推广、自主设计与研发、供应链整合、营销网络建设，专注于让客户体验舒适户外，满足不同消费者在不同使用环境中的户外需求，致力于成为中国户外/滑雪市场的户外用品多品牌运营商。

渠道规模

线上线下全覆盖，遍布全国400家店铺，以及天猫、淘宝、京东、唯品会等电商平台。

商业模式

边城体育是一家在大中华区全渠道经营户外和滑雪品牌的零售型品牌公司；我们是一家既做户外品牌也做滑雪品牌的户外公司；也是一家既做滑雪服装品牌也做滑雪装备品牌的公司。

B.C. Sports was founded in 2002 with the headquater based in Nanjing. Through brand promotion,independent design and R&D, supply chain integration, marketing network construction, the company concentrates on providing customers with comfortable outdoor experience, meets the needs of different consumers in different use environments, and strives to become a multi-brand operator of outdoor and winter sports products leading China's outdoor/ski market.

Channel Scale Online and offline full coverage, with 500 stores throughout the country, as well as e-commerce platforms likes Tmall, Taobao, JD,Vipshop and other.

Business Model

A retail-oriented brands company operates outdoor and winter sports brands through all channels in Greater China Area; the only sports company in China owns both outdoor and winter sports brands; the only company in China sells both skiwear, accessories and ski hardware.